Arica is a Senior Strategist at Dixon Schwabl + Company. For her entire professional career, her favorite question has been “Why?”—a curiosity that naturally led her to strategy at DS+CO. With more than two decades of marketing experience, she draws on both past expertise and current interests to develop brand strategies for clients across a range of industries. Arica holds bachelor’s degrees in Broadcasting & Mass Communications and English Writing Arts from SUNY Oswego.